Tagomago Blog

Brewing Coffee: A Tale of Competence and Accountability

I love coffee. Today, while preparing my second cup—my morning Nespresso—I realized that making coffee has many parallels with the work we do. This simple act illuminated the challenges we face in our operations, the importance of innovation, and how we can overcome obstacles together. Bear with me. Making coffee seems straightforward: roast and grind […]

What if?

My sister needed a wardrobe for her room and bought one at Casas Bahia. Since she lives in a two-story house with a spiral staircase leading to her room, she was emphatic with the salesperson: “Please, deliver the wardrobe disassembled, otherwise, it will be impossible to get it up the stairs.” The next morning, a […]

Pushing the Limits

Once I did something almost unthinkable for me: I bought a magazine off the supermarket shelf while waiting in the checkout line. No, it wasn’t a gossip magazine—that would be too much! It was the surf magazine TRIP. The gorgeous Annelyse Schoenberger was showing her left nipple and inviting readers to delve into the main […]

Meet my high-tech graphic-novel 21st-century Saci

Can largely unknown Brazilian folklore characters like #Saci, #Boitatá, #Iara and #Curupira compete with #Halloween? Not with low-tech approaches. Over the last semesters, my kindergarten-age kids have been studying Saci: a one-legged young Black Brazilian folklore character with a magical red cap who rides whirlwinds. He’s a mischievous trickster who plays pranks on travelers and […]

Tech, not policy, will save Nature

At COP16, everyday a new version of the DSI (Digital Sequence Information) is released. This topic exemplifies how a technical issue has become entangled in historical and political debate and how, despite over a decade of discussions, DSI remains contentious and, arguably, increasingly irrelevant. The sequences now labeled as DSI are seen by some as […]