Author Posts

Parents (and kids) don’t need school

“It’s social control as well. What do you do with the kids, right?! In some way, many parents look at school almost like a babysitter, right?! It’s like, ‘I’ve got to go to work.’” This extract from the conversation between Anthony Pompliano and Dwarkesh Patel hit me like a punch in the stomach. It made […]

What Is Your Worth?

Once, I witnessed a woman make a fiery statement during a discussion among friends: “(…) It is indeed necessary to make it very clear that we women, precisely because we are strong, beautiful, and independent, are not sitting on a shelf waiting for some man to choose us (poor little things) and grace us with […]

Brewing Coffee: A Tale of Competence and Accountability

I love coffee. Today, while preparing my second cup—my morning Nespresso—I realized that making coffee has many parallels with the work we do. This simple act illuminated the challenges we face in our operations, the importance of innovation, and how we can overcome obstacles together. Bear with me. Making coffee seems straightforward: roast and grind […]

What if?

My sister needed a wardrobe for her room and bought one at Casas Bahia. Since she lives in a two-story house with a spiral staircase leading to her room, she was emphatic with the salesperson: “Please, deliver the wardrobe disassembled, otherwise, it will be impossible to get it up the stairs.” The next morning, a […]

Pushing the Limits

Once I did something almost unthinkable for me: I bought a magazine off the supermarket shelf while waiting in the checkout line. No, it wasn’t a gossip magazine—that would be too much! It was the surf magazine TRIP. The gorgeous Annelyse Schoenberger was showing her left nipple and inviting readers to delve into the main […]