Incentives

What Is Your Worth?

Once, I witnessed a woman make a fiery statement during a discussion among friends: “(…) It is indeed necessary to make it very clear that we women, precisely because we are strong, beautiful, and independent, are not sitting on a shelf waiting for some man to choose us (poor little things) and grace us with […]

Brewing Coffee: A Tale of Competence and Accountability

I love coffee. Today, while preparing my second cup—my morning Nespresso—I realized that making coffee has many parallels with the work we do. This simple act illuminated the challenges we face in our operations, the importance of innovation, and how we can overcome obstacles together. Bear with me. Making coffee seems straightforward: roast and grind […]

The value of carbon is relative, biodiversity is absolute

There is evidence that reforestation reflects a biodiversity gain of more than 200% in a degraded area Originally published in Portuguese at Valor Econômico – 7/22/2024 5:01 Carbon dominates the climate agenda, but biodiversity is the heart of the matter. The ton of carbon is a good unit of measurement, but the carbon itself is […]

Associated traditional knowledge, big data and the innovation train

Originally published on LinkedIn in October 2017 (but still important) Without scientists, the only thing you can get out of a forest are the trees. At the next the Biodiversity COP in 2018 in Egypt, Brazil should take a position on a topic that has sparked controversy in 2016: How to ensure benefit sharing from access […]